Light Up Dr. Bear

Children’s Hospital Foundation provides over $70MM in uncompensated care every year — thanks to donations. So, for their end-of-year fundraising campaign, we wanted the donors to feel a part of the magic that is Children’s National.

Every time a donation was made, hundreds of Dr. Bears simultaneously lit up throughout the region for all to see. Our $4.5MM fundraising goal was reached within the first week — with the donations almost quadrupling by the end of the campaign.

Role:
Created and animated banners along with all collateral material such as, window signage, floor clings, A-Frames, digital Metro Rail ads, print ads, and edited images of the bears with kids to show the bear in action.

For more information, click here.

Deliverable: Creative Development & Environmental Design