Make Way for the Game Changers
Microsoft has dedicated itself to helping women in sports, STEM, and individuals who want to share their strength, curiosity, and skills to inspire the next generation of leaders. Microsoft technology gives playmakers tools to keep them on top of their game.
These are the Game Changers. Make way.
Role:
To harness the passion that fuels these Game Changers, I collaborated closely with creative directors, senior designers, and copywriters. Together, we crafted a visual narrative, artfully steering each gamer into their natural element. Created a visual identity and crafted branded banners that served as beacons for our campaign's promotion. To showcase the essence of the brand, we meticulously compiled a comprehensive brand book that includes a strategy, mission, guidelines for visual usage, both the encouraged and discouraged practices, a color palette, typography preferences, photography standards, and the cinematic language for online videos.
Deliverable: Branding & Creative Development
Storyboard Visual Elements
Brand Book
Promotional Banners
Other Microsoft Project:
Atlanta Track Club Peach Track Race
Microsoft is the Official Technology Partner of Atlanta Track Club focusing on the Club’s youth programming and events.
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta, Through running and walking,
Peachtree Road Race, Atlanta Track Club’s marquee youth event, is a Club’s free-to-all Kilometer Kids Program based on the Microsoft MakeCode platform, where kids will learn how to code a running-themed video game and use a micro:bit device to create their own personal step counters..
To learn more about ATC, click here.
